Willem Ferwerda is founder and CEO of Commonland. An organization focused on transforming degraded landscapes into thriving ecosystems via multi-stakeholder partnerships.
At Museumnacht, Ferwerda will be speaking about how our current economic system is a key driver of the current biodiversity crisis and why new business models based on ecological principles are important in facing this grand challenge. Commonland has created a holistic business model for landscape restoration which is designed to deliver ‘returns’ to all stakeholders in the landscape: people, community, nature and business.
It is an easy to understand business model, which offers a common language and model that can connect local actors, such as farmers, community entrepreneurs, nature organisations, and global actors of financiers, philanthropists, and legislators to restore landscapes on a worldwide scale. Please join his session.